HeyVet — Veterinary Clinic Management Platform

HeyVet is a clinic and patient management platform designed specifically for veterinary practices.

Many clinics either relied on paper records or used existing digital tools that were overly complex and not adapted to real veterinary workflows. In some cases, competitors introduced interface changes without clear communication, creating frustration and breaking user trust.

The goal was to create a system that was simple, predictable, and aligned with how veterinarians actually work, while also being easy to adopt for clinics transitioning from paper.

I contributed across product, design, and early-stage growth.

I conducted market and competitor analysis, interviewed veterinarians, and designed the platform end-to-end. I worked closely with developers to ensure accurate implementation and usability.

Beyond design, I supported go-to-market efforts by creating pitch materials, engaging directly with clinics through outreach, and helping onboard early users. These interactions became a continuous feedback loop for both the product and its positioning.

The initial assumption was that clinics needed better software, but the deeper issues were complexity and lack of trust.

From research and interviews, several patterns became clear:

• Interfaces were often cluttered and difficult to navigate during time-sensitive tasks.
• Frequent, unannounced UI changes in competitor products created frustration and reduced trust.
• Clinics using paper records faced a steep adoption barrier when transitioning to digital tools.

The real challenge was not adding more functionality. It was creating a system that felt stable, intuitive, and safe to rely on in daily operations.

• Analyzed competitors to identify gaps in usability and product behavior.
• Conducted interviews with veterinarians to understand real workflows and frustrations.
• Designed simplified flows tailored to appointment handling and patient management.
• Collaborated closely with developers to ensure feasibility and consistency.

Direct conversations with potential users through outreach and onboarding became a key validation tool, helping refine both the product and its positioning.

• Simplified appointment and patient access into a connected flow, making it easier to move between appointments, responsible doctors, and patient records with minimal effort.
• Introduced progressive complexity in medical records by designing a clean, fast input layer for basic use, with advanced fields available only when needed.
• Reduced friction for routine tasks instead of forcing every clinic into a heavy system from the beginning.
• Prioritized stability and predictability over frequent UI changes to address a key trust issue identified in competitor products.

The platform was successfully adopted by early users:

• 5 clinics onboarded
• Included both paper-based clinics and users transitioning from competitor tools

Feedback consistently highlighted ease of use, an intuitive interface, and faster daily workflows compared to existing solutions.

The project also generated interest from potential investors, validating the market need. At the same time, managing product, growth, and fundraising simultaneously proved challenging at this early stage.